Create SEO-friendly 301 and 302 redirect rules for Apache (.htaccess) and Nginx servers in seconds.
Example: /blog/old-post or /old-category/
Full URL recommended for cross-domain or absolute paths.
# Select server and enter URLs to generate code
For Apache, ensure mod_rewrite is enabled on your server. Place this code at the very top of your .htaccess file to ensure it triggers before other rules.
Managing a website often involves changing URL structures, migrating content, or deleting old pages. Without a proper strategy, these changes can lead to "404 Not Found" errors, which frustrate users and hurt your search engine rankings. When you generate htaccess redirect code, you are essentially creating a roadmap for browsers and search bots, telling them exactly where the content has moved.
A 301 redirect is the gold standard for SEO. It tells Google that a page has moved permanently, allowing you to pass nearly all the "link juice" from the old URL to the new one. This is critical for maintaining your authority in the SERPs. If you are also managing your site's technical SEO, you might find our Canonical URL Generator helpful for preventing duplicate content issues.
The type of code you need depends entirely on your web server software. Apache servers use a file called .htaccess to handle configuration changes on a per-directory basis. It is highly flexible and common on shared hosting environments. Nginx, on the other hand, is known for its high performance and handles redirects within its main server block configuration.
Our tool allows you to switch between both formats instantly. Whether you need a simple Redirect 301 for Apache or a rewrite rule for Nginx, we provide the exact syntax required to ensure your server processes the request correctly without causing performance bottlenecks.
While redirects are powerful, they can be dangerous if implemented incorrectly. One of the most common issues is a "Redirect Loop," where URL A points to URL B, and URL B points back to URL A. This causes the browser to crash and prevents the page from loading. Always use a Redirect Checker after implementing your code to ensure the path is clean.
Redirects are a core component of technical SEO. When you delete a page that has backlinks, that link equity is lost unless you redirect it to a relevant new page. By using our 301 redirect generator, you ensure that your hard-earned backlinks continue to support your site's ranking.
Furthermore, if you are cleaning up your site's metadata, tools like our Meta Description Length Checker can help ensure that your new destination pages are fully optimized for click-through rates once the redirect is in place.
For SEO purposes, yes. A 301 redirect passes the ranking power to the new page, whereas a 302 redirect is seen as temporary and does not transfer link equity.
This tool is designed for individual page-to-page redirects. For entire domain migrations, you usually need a wildcard redirect rule in your server configuration.
A few redirects have a negligible impact. However, thousands of rules in a .htaccess file or long redirect chains can slightly increase server response time.